Symbol Mark
Exploring the Meaning of the CKD OTTO Pharma
The symbol mark of CKD OTTO Pharma visualizes the philosophy and image of CKD OTTO Pharma in and out of the company, playing a crucial role as a visual communication element. The overall shape of the symbol mark signifies the future and the world, and the simplified bell inside the circle is the character of CKD OTTO Pharma. The company’s philosophy is indicated around the circle as a slogan. This corporate symbol internally creates a sense of belonging and acts as the most important communication element that represents the corporate image outside the company. Thus, it shall be used accurately in accordance with the drawing criteria in this manual in order to highlight the corporate image, to enhance the credibility of the company, and to maintain the consistency.
The shape of the symbol mark signifies the future and the world. This corporate symbol internally creates a sense of belonging and acts as the most important communication element that represents the corporate image outside the company.
Logo Type
Characteristics of Our Logo Type
The logo type of CKD OTTO Pharma, along with its symbol mark, plays a crucial role as a visual communication element of the company. It has basic designs of Korean and English and shall be used accurately in accordance with the drawing criteria specified in this manual in order to highlight the corporate image and to enhance the credibility of the company.
Corporate Signature
Characteristics of Our Corporate Signature
The corporate signature is the most rational and systematic combination of the basic symbol and logo type, which forms the identity of CKD OTTO Pharma. It signifies the official corporate mark, and serves as the most direct means to present the corporate image.
Corporate Color
Behind Our Corporate Colors
The corporate color is a significant component that creates the identity of CKD OTTO Pharma. For effective use, the color set by the manual should be maintained by reviewing printing methods, the concentration of ink and paper type. In addition, when sign materials, silk printing, paint, acrylic materials, etc. are used, the color shall be close to the standard color (PANTONE COLOR) as much as possible.
Blue
CMYK : C100 + M68 + Y0 + K12
RGB : R0 + G74 + B 152
Gold
CMYK : C20 + M30 + Y70 + K15
RGB : R 192 + G 163 + B83
Silver
CMYK : C0 + M0 + Y0 + K40
RGB : R 181 + G 163 + B83
Black
CMYK : C0 + M0 + Y0 + K 100
RGB : R35 + G24 + B21