Symbol Mark
Exploring the Meaning of the CKD OTTO Pharma
The CKD OTTO symbol mark serves as a visual representation of the philosophy and image of the joint pharmaceutical corporation between Korea’s Chong Kun Dang and Indonesia’s Otto Pharmaceutical Industries, functioning as the core of all internal and external visual communications.
The symbol mark creates unity within the organization and serves as the most critical communication element representing the company’s image externally. To enhance corporate image, improve credibility, and maintain consistency, the symbol mark must be used by proportionally enlarging or reducing the data stored on the attached USB drive to prevent damage or alteration.
Symbol Mark : Regulations
Logo Type
Characteristics of Our Logo Type
The logotype serves as a crucial foundational element, alongside the symbol mark, for conveying CKD OTTO’s image. It is designed to harmonize with the image projected by the symbol mark and has been proportionally adjusted to match the typeface characteristics. Therefore, arbitrary changes to shape, weight, or proportions are prohibited. When using the logotype, utilize the data stored on the attached USB drive by proportionally enlarging or reducing it to prevent damage or alteration.
CKD OTTO Combination Logo
The CKD OTTO combination logo represents the most rational and systematic combination of the basic symbol and logotype for CKD OTTO identity formation. It signifies the company’s official designation and serves as the most direct means of establishing corporate image recognition.
When applying the CKD OTTO combination logo, select from among the combination logos considering the spatial constraints of the medium. Proportions, spacing, and size cannot be arbitrarily changed during use. Additionally, securing independence from surrounding elements is critically important.
Horizontal Combination Logo CKD OTTO centers the symbol mark and English logotype horizontally. This should be used as the primary choice when using combination logos.
Horizontal Combination Logo: CKD OTTO Pharma
When applying the Horizontal Combination Logo: CKD OTTO Pharma (2-Row), use it considering the spatial constraints of the medium.
Proportions, spacing, and size cannot be arbitrarily changed during use. Additionally, securing independence from surrounding elements is critically important.
Vertical Combination Logo: CKD OTTO
When applying the Vertical Combination Logo : CKD OTTO, use it considering the spatial constraints of the medium.
Proportions, spacing, and size cannot be arbitrarily changed during use. Additionally, securing independence from surrounding elements is exceptionally important.
When applying the Vertical Combination Logo : CKD OTTO Pharma, use it considering the spatial constraints of the medium.
Proportions, spacing, and size cannot be arbitrarily changed during use. Additionally, securing independence from surrounding elements is critically important.
When applying the Vertical Combination Logo : CKD OTTO Pharma (Two-Row) structure, use it considering the spatial constraints of the medium.
Proportions, spacing, and size cannot be arbitrarily changed during use. Additionally, securing independence from surrounding elements is exceptionally important.
Corporate Color
Behind Our Corporate Colors
CKD OTTO’s core color principles are based on positive usage of CKD Blue applied on a white background. Color serves as a critically important element in forming the company’s visual image. Through color, CKD OTTO expresses its unique character and delivers a unified brand image, requiring precise management.
Color composition adheres to the principle of four-color CMYK, comprising three variations : spot colors designated as Pantone Colors and RGB Colors.
Colors are divided into primary and secondary colors. The primary color, CKD Blue, is mainly applied to symbol marks, logotypes, and background colors. Secondary colors are permitted on a limited basis for expressing sophistication through CKD Gold, Silver, or special applications.
Sub Color
Main Color
